Season 2 - Episode 2:
The Art of the Pivot: Tina Essmaker
Episode Summary
After an unexpected end to her work, Tina Essmaker had to pivot, and fast. In this week’s episode, we talk to her about how to successfully manage transitions, drawing on your past to help create your future.
Episode Notes
A pivot can be a powerful thing. Tina Essmaker started as a social worker with a side project, a Kickstarted magazine she founded with her husband. But when her marriage ended, she had to re-evaluate: stay with the magazine, or start something new? She decided to tap into her skills as a social worker and her connection to the creative community to re-launch as a creative coach. In this week’s episode, Damona talks with Essmaker about how she transitioned from publishing into a self-created role where she helps creative workers identify and stick with their goals.
Essmaker offers concrete tips for people considering a shift from one path to another, and encourages listeners to consider the “emotional balance sheet” of their lives. (And Damona gets a gold star for her ability to describe her work concisely – would you get the same?) “It’s just a continual act of faith, that knowing what I’m doing is valuable and it’s needed, and then trusting that clients will come to me,” says Essman, who now works as a coach, a speaker, and a writer.ResourcesTo learn more about Tina and her services go to:
https://tinaessmaker.comWord of Mouth Marketing- Article
https://www.bigcommerce.com/blog/word-of-mouth-marketing/Nielsen Report
https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/If you like our show, please let us know by rating and reviewing it on whatever platform you listen to it. 5* reviews help us grow our audience and reach!To learn more about FreshBooks and receive an exclusive offer go to
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