Meet The FreshBooks Team

Mike is the co-founder of FreshBooks, the #1 accounting software in the cloud, designed exclusively for freelancers and growing service-based business owners. Built-in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 30 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes.

Don has over 20 years experience as CEO or Executive Chairman, co-founding companies such as HookMedia, Simpli.fi, and Enervee.com. He’s also helped scale companies like ispDigital, and Integral Ad Science and operated Havas Media (a large scale global company with a network of thousands of employees across 140 countries). Outside the office, Don is very involved with buildOn.org – a global charitable organization that focuses on breaking the cycle of poverty, illiteracy and low expectations by building schools in impoverished countries.

Mark is a general management executive with a track record of delivering significant growth in new business markets. He prides himself on being a results-oriented leader who focuses on operational excellence through developing teams and motivating change across functional groups. At FreshBooks, Mark oversees all Go-To-Market efforts. He supports a Revenue organization responsible for segmentation, market and channel expansion. Further, he drives upsell and attach opportunities through our base expansion and migration strategies.

As Chief Data Officer at FreshBooks, Mara Reiff is transforming the way FreshBooks acts on data and insights. Previously an executive in the telecommunications industry, Mara brings an edge to the team with her background in Business Intelligence and Customer Excellence. One of IBM’s Global Women Leaders in AI, Mara holds an engineering degree with a specialization in Applied Mathematics and Chemical Engineering, as well as an MBA. When she’s not wrangling data, she’s cooking up culinary masterpieces with her two kids.

Wayne has 40+ years of global finance experience, serving both as CFO at public and private companies, as well as a senior client service partner with PricewaterhouseCoopers LLP. He has provided strategic leadership and vision to high-growth, global companies spanning the technology, telecommunications, and media/entertainment industries. Wayne is a graduate of The University of Alabama. He enjoys going on very long hikes/walks, playing golf (not good golf) with his wife Nancy, and spending time with his three children and two grandchildren!

Stefano is a true global citizen. Hailing from Italy, with a 10-year stop in Canada, Stefano now leads the FreshBooks Product and Technology teams from our Toronto office, where he brings vision, perspective, and a wild roster of experience to the FreshBooks team. Coding since age 8, Stefano holds an advanced degree in software engineering. His resume includes work as a firefighter and EMT, and roles as FreshBooks’ VP of Engineering, as an executive consultant, and as a founder of multiple startups. Truly customer- and team-obsessed, Stefano’s mission is to continuously innovate and focus on a shared product vision that drives all his efforts. In his happiest place, you can find him diving, climbing, coaching the next generation of ski champions, racing motorcycles, and having fun trying to keep up with his 3 young children.

Levi is a professional engineer with a BEng from the University of Victoria. Before joining FreshBooks, Levi managed projects at Apex Systems Integrators Inc., where his clients included Canadian Tire, Nestlé, and Parmalat. Levi’s long term goals include: never losing the contest to wear shorts to the office for as long as humanly possible, someday growing back his mullet he had in the eighties and getting on the jumbotron at the Raptors game at least once a year.